By
Launchpad
A 12 Month Group Coaching Experience to Help You Create, Launch and Scale Your Flagship Online Course.
SWAP Clients FOR Courses:
apply now
You weren’t put on this earth to work crazy hours or do work you don’t love.
Are you a service provider, freelancer, coach or expert ready to stop swapping time for money, package your expertise into a flagship digital course and build a business and a life you don't need an escape from?
Perfect. You're in the right place, then.
Your business is a "success" (... or at least that’s how it looks from the outside).
A fully booked roster of clients.
A reputation for doing good work.
Perhaps even a team.
But can't you shake the nagging feeling that something doesn't feel quite right.
Does this sound familiar?
YOU STARTED YOUR BUSINESS FOR MORE TIME, FREEDOM AND HAPPINESS.
But somewhere along the line, things didn't quite pan out that way.
Here’s the good news...
You're capable AF and have infinite potential, but you're stuck on the client hamster wheel, feel like you've got ten bosses (instead of the one you left your corporate job for!) and you constantly feel like you're one client project away from burn out.
You're at max capacity, but your bank account STILL isn’t reflecting the value you know you provide and the income you desire and deserve to be making.
You've spent too long watching from the sidelines as the online course entrepreneurs you admire crush it online, and you're SO ready to unlock your potential and join them.
You, now:
(Still doing this 'still at my desk' at 8pm jazz in 10 years? No thanks).
Where your income isn’t capped by the number of hours in your day or the size of your team.
And where you can package up your expertise and skills into a digital course to impact people at scale (plus do it from anywhere in the world - or at home in your PJ’s!)
You KNOW that you deserve a business where success DOESN'T mean more work, more hours and less time spent with the ones you love forever.
You're not afraid of hard work to get there, and you KNOW you're smart and resourceful.
But truthfully? You'd prefer to work hard ONCE.. and then work in a leveraged way (focusing on filling your course funnel with leads) rather than a consistently 'full to the brim calendar' for the rest of your days.
You're ready to choose your hard.
Are courses hard? YES, especially in the beginning. It's hard work UP FRONT.
But, they're leveraged. In time, the hard work is done, and your focus is lead generation with the delivery and sales side side on autopilot.
And that, my friend, is the key differentiator between a service business and a course business.
There's one little problem, though:
You have NO idea where to start.
Is anybody going to buy it? Where do I find people to sell it to?
How do I create
a scalable course that allows me to stop swapping time for dollars?
How do I work out ALL of the moving pieces?
Can't someone just hand me the damn BLUEPRINT and show me the damn way?!
and in three years, I quit my corporate job, built an audience of ten of thousands online and created a wildly successful business selling digital courses.
These days, my driving force is to change lives by allowing others to harness the tremendous opportunities given to us in this digital age to share their knowledge, do what they truly love and pull more time, freedom and happiness from their lives and businesses with a flagship online course.
Hey,
I’m Stevie,
Here’s one thing I know for sure:
Is WIFI, a little strategy and someone to show you the way.
Never, in the history of the world, has there been a better time to leverage your expertise to build a scalable business that doesn’t require you to swap your time for money, or hit an income ceiling.
All you need?
That’s where I come in 👋
By
Launchpad
A 12 Month Group Coaching Program for service providers, freelancers, coaches and experts who are ready to stop swapping time for money and transition into a leveraged online business (or primary revenue stream) focused around a flagship digital course.
A results-driven flagship digital course that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".
A foundation round to validate your offer, avoid wasted time and a failed course launch and get paid to create your course in advance!
IRRESISTIBLE COURSE FRAMEWORK
A staged system for building your audience and attracting leads, customised to where you are at.
Not reliant on slow growth strategies like content marketing or risky Facebook ads when starting out.
An automated selling system that generates leads and make sales on autopilot.
Combined with a streamlined live launch system that can be deployed over and over to maximise profit.
The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course success:
IRRESISTIBLE COURSE
A mouth-watering course and offer that you KNOW sells.
AUDIENCE GROWTH
The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at (which means no expensive Facebook ads when you’re just starting out!)
here's what it looks like —
SALES SYSTEM
A dual selling system that grows your course sustainably and without stress by combining an automated evergreen sales funnel with live launches for "no stress" cash injections.
LEAD ATTRACTION SYSTEM
DUAL SELLING SYSTEM
Key to your online course success? An irresistible personal brand that sets you apart from everyone else in your industry, positions you as the go-to in your space and grows an audience of people that fuels the growth of your business.
A valuable course that delivers real results and gets raving testimonials + an irresistible sales offer that has your ideal students lining up to give you their money = a match made in heaven. We’ll give you the recipe for building it.
Courses don’t sell themselves. You’ll follow my step-by-step Live Launch process to take your audience from cold to sold in a little as four days and execute a killer launch that feels simple and stress free #yougotthis.
The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course success:
IRRESISTIBLE COURSE
A mouth-watering course and offer that you KNOW sells.
Audience Growth
The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at (which means no expensive Facebook ads when you’re just starting out!)
here's what it looks like —
A results-driven flagship digital course that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".
A foundation round to validate your offer, avoid wasted time and a failed course launch and get paid to create your course in advance!
A staged system for building your audience and attracting leads, customised to where you are at.
Not reliant on slow growth strategies like content marketing or risky Facebook ads when starting out.
SALES
SYSTEM
A hybrid selling system that grows your course sustainably and without stress by combining an automated evergreen sales funnel with live launches for "no stress" cash injections.
LEAD ATTRACTION SYSTEM
IRRESISTIBLE COURSE FRAMEWORK
DUAL SELLING SYSTEM
An automated selling system that generates leads and make sales on autopilot.
Combined with a streamlined live launch system that can be deployed over and over to maximise profit.
Wherever you’re at in your online course journey, Launchpad is right for you.
We meet you where you’re at, and help you build and scale with a roadmap customised for your stage.
You're a success in your 1:1, coaching or service business but it’s not leveraged, and you’re ready to create a scalable business or revenue stream online.
Or, you're early in a coaching or service based business with a defined niche and you KNOW that impacting people at scale is the path you want to take.
You don't have a course or a big audience yet, (you've been focused on client work!) but you're ready to fast track your way there.
1
You’ve dabbled in low end digital products, or perhaps you’ve even created a digital course but selling it? Well, you haven’t had much luck - either because you didn't have the audience to sell it to, or you didn't have the right selling systems!
You’re ready to diagnose what went wrong, take the work you’ve done so far and channel it into a flagship course launched and marketed the RIGHT way for maximum impact and profit.
2
AUDIENCE,
NO COURSE
3
NO COURSE,
NO AUDIENCE
COURSE,
NO AUDIENCE
You have a following, an established personal brand and/or a sizeable email list, and you’re ready to monetise it.
The missing piece?
A digital course that scales your income and allows you to impact your people at scale!
We are so excited to see whether you are a good fit to work with us inside of Launchpad.
The Launchpad Selection Process:
1 — Application
Fill out the application below. There’s no obligation to join the program and you have nothing to lose.. so, do it right now! There’s only two main questions so answer them thoughtfully to give yourself the best chance of moving forward.
2 — Assessment
We’ll assess your application based on the answers to the questions you provide and let you know if you’re a good fit for Launchpad. We only accept people we know we can help and that will thrive inside of the program!
3 — Acceptance
If you're accepted, we’ll send you an exclusive invitation to attend a private training where we’ll share the exact, step-by-step Launchpad framework that we use inside the program! This is our IP and we only share it with accepted applicants because it's hugely valuable. You’ll get this 100% for free along with all of the details of the program and how it works.
YOU HAVE NOTHING TO LOSE BY APPLYING AND IF YOU ARE ACCEPTED, YOU WILL GET ACCESS TO THE FREE, ADVANCED LIVE TRAINING WHETHER YOU CHOOSE TO JOIN US IN LAUNCHPAD OR NOT (IF YOU'RE EVEN A LITTLE CURIOUS, WE ENCOURAGE YOU TO APPLY).
APPLY NOW:
You, before launchpad...
stuck
Unsure how to unlock your potential and create a scalable, leveraged income that doesn’t rely on you working more to make more.
Overwhelmed
Spending late nights Googling “how to launch an online course” and feeling like you’re drinking water from a firehose every time you do.
Frustrated
Duct taping random course, launch and audience growth strategies together and wondering why just they aren’t working.
Stalled
Dreaming of a leveraged online course business or revenue stream but feeling stuck in inaction and never finding quite the right time to get started.
Unsupported
Desperately wanting to up level your thinking, stop playing small and do it all with a cheer squad of like-minded business owners behind you... so where the heck are they?
Unknown
Possessing skills and expertise, but not being recognised for it or being known as the go to in your industry... yet.
Your life, after launchpad...
Will it come easy? No. You’ll still need to do the work, and we won't sugarcoat that.
(Guys? Passive income DOES NOT EXIST. Leveraged income does).
But will it be worth it?
HELL TO THE YES!
Time Freedom...
to do what you want, when you want, without feeling at the mercy of your client’s whim or the next client deadline.
Location Freedom...
to jump on a plane and work from wherever you want, or to spend your days at home in your PJs all while impacting people at scale... the choice is yours!
Lifestyle Freedom…
to live the type of life you started your business for in the first place - doing work you love, making your own unique ding in the universe by impacting people at scale, and putting yourself first.
financial Freedom..
by getting crystal clear clarity on the math and numbers you need to hit your big goals, plus a step-by-step, here’s exactly how you do it roadmap to get your there. No longer constrained by the hours in your day, the only limit to your income potential is YOU.
TESTIMONIAL
DEE | HER SOULFUL SUCCESS
PAID $10k to Create HER COURSE
"Working with Stevie consisted of learning the in and outs of Facebook advertising by actually creating them together. I found this much more helpful than reading a guide on google. She showed me how to create ads that would be most appropriate for my business and the type of audience I wanted to reach.
She also helped me come up with a social media strategy to help set me apart from others in my industry and to drive real business and clients for the studio through social. As a result, I now have consistent enquiries and new clients coming through the door."
Alex Richardson — duo pilates
"I started following Stevie on instagram and could not stop reading her captions! They were completely captivating and I felt like she was talking straight to me! So within a week, I had Stevie helping me out with copywriting and finding my voice to speak to our audience in an authentic way.
Fast forward 6 months and Tribe Skincare's instagram has completely exploded. We now have 16K+ well targeted followers who engage with the brand and most importantly are buying from us!"
Kayla Houlihan — Tribe Skincare
"Stevie helped us on two fronts, firstly she helped us to execute a product launch and more specifically she executed a Facebook Advertising Campaign to support this launch.
Stevie helped us to warm up an audience with one of our blog posts and from that we learnt the value of selling to a warm audience who’ve already had a few touch points with our brand.
We have no hesitation in recommending Stevie. She’s not only incredibly savvy and smart (and a good egg) but she cuts to the chase, which you would know if you’ve listened to her podcasts."
Jacqui & Helen
— Two Girls and a Laptop
The Launchpad experience combines a here's-exactly-how-you-do-it roadmap for creating, launching and scaling your own flagship course with copy paste templates, personal critiques, group coaching, and a curated mastermind-style community of business owners handpicked by us.
We have four custom onramps into the program, depending on your email list size, whether or not you have an existing course yet and your goals for the program. Everything is customised to YOU!
The Complete Launchpad Curriculum
Depending on where you’re at when you join us, your on ramp will include a mix of some or all of these phases. You can choose the roadmap that is best for you when you join.
Here’s what your roadmap *might* look like.
phase 1A
Design.
phase 2
Design an irresistible flagship course, and a sales offer that has people lining up for you to take their money (they're two very different things).
phase 1B
Get paid to create your digital course or program with a cohort of students already on board and ready to go.
Drip it out week by week and take on feedback as you go.
Create.
Evergreen.
Validate.
phase 4
Light Launch.
phase 6
p.s. You should know... We love online courses, of course... but this isn’t one (it’s much, much more). Think of it as the online program equivalent of an all inclusive resort in the Carribean. 🌴
CUSTOM ONRAMPS -
Execute my signature ‘Light Launch’ to flex your launch muscles, gather invaluable data and build a funnel to sell your course. If it gets the green light? You're ready to move on to the next step!
AUDIENCE
Execute our step-by-step 'full blown' launch strategy to take your audience from cold to sold in as little as four days.
Use our staged growth strategies to audience with strategies that suit your current stage - in other words, no slow strategies or expensive FB ads when you're starting out. Choose the strategy that best fits the stage your course is in and build an audience of people dying to buy your course.
phase 3
Turn your webinar into a simple, automated evergreen funnel so that it makes sales for you on autopilot. Fill your funnel with leads each month using the lead attraction method that best suits your stage of business.
Live Launch
Audience Accelerator.
Validate your course with real, paying students using our Foundation Student Fill Up Formula (even if your existing audience is small and you don't have your course created yet).
Bi-Weekly Group Coaching Calls with Stevie
Get expert support from Stevie and our team of coaches. This is a direct line to tap into the experience and expertise of industry experts to talk through strategy, challenges and get honest, over the shoulder feedback to support you.
Personal Critique on Your Work
Let us cast a critical eye over every piece of work you submit and give it the 'extra' it needs to REALLY stand out. Personal feedback on everything you do equals unshakable confidence that everything you create is the best it could possibly be.
A Library of Done For You Resources and Templates
Get full access to every template, tool and copy paste resource we use in our own business. Save bucket loads of time and countless hours staring at a blinking cursor on a blank page. Includes copy templates, funnel maps, sales pages, emails, challenge assets, project templates, webinar templates, launch strategies... EVERYTHING.
A Curated Community of Fellow Online Business Builders
There comes a time when asking for advice in free Facebook groups and chewing the ear off your clueless non-business friends/partner/mum doesn't cut it anymore. Stop being the smartest person in the room, and start surrounding yourself with other go getters.
1:1 Milestone Calls
To ensure that you are guided and on track along your Launchpad journey, you will receive up to four 1:1 Milestone calls with Team Launchpad to debrief on your milestone - whether it be your foundation round, Light Launch, Evergreen Funnel or Live Launch - and create a custom 'next steps plan.
DON't TAKE OUR WORD FOR IT, though
Here's what our clients say about the program structure
The templates are magical and amazing
Accountability to give you momentum
Valuable feedback on your work
Launchpad gives you the step by step
Ease of mind and a clear roadmap
We make your work better
We're Obsessed With Our Clients' Success
WE LIVE FOR CLIENT WINS. HERE'S JUST A FEW (AND THERE'S PLENTY MORE WHERE THESE CAME FROM!)
Paid $10k to create her online course in her first 30 days in the program!
A full foundation round with a waitlist of buyers for her next launch - even with a teeny tiny social media following and email list.
Six live webinar sales 30 minutes into opening the cart for her online course.
An $11k early bird pre sale and $20k in sales before her first 'proper' launch.
Launchpad is everything you need to create, launch and scale your profitable online course, build the audience you need to sell it and ultimately?
Create a leveraged business model that helps you to build a business and life you don’t need an escape from.*
PS LET ME BE CLEAR, though: THIS AIN'T PASSIVE INCOME (IT DOESN'T EXIST). IT'S ABOUT CHOOSING YOUR 'HARD'.
BOTH SERVICE BASED BUSINESSES AND A COURSE BUSINESS ARE 'HARD'.
ONE IS UP FRONT HARD WORK FOR LEVERAGED INCOME LATER ON.
WHICH DO YOU CHOOSE?
Am I a good fit for this program?
LAUNCHPAD is reserved for people who:
Have a skill or expertise in a defined niche and want to shift to an online course model or revenue stream, OR who already have an online course but don’t know how to scale it up and sales are s-l-o-w.
Have an existing email list or audience (even if it’s small), OR are willing to do the groundwork set out in the program to build one (understanding that results will be influenced by the size of your audience - and specifically, email list, size);
Aren’t afraid of hard work, but only want to do it ONCE.. and then reap the benefits for months and years to come (passive income doesn’t exist, but LEVERAGED income sure does);
Are comfortable creating DIY landing pages, sales pages and other necessary course and launch assets (or are willing to pay to outsource these tasks to someone);
Are driven and committed, realising that nothing worth having comes easy;
Are willing to roll up their sleeves and implement what they learn (success takes WORK); and
Take personal responsibility for their own success, and don’t blame others for their results.
LAUNCHPAD isn’t a good fit for people who:
Aren’t willing and open to follow our proven frameworks and process, and already think they know it all.
Want passive income. It doesn’t exist.
Expect overnight results (you’re going to need to be committed for the long run).
Want to create a small digital product or membership. We teach flagship online courses priced between $300 and $2000 ($3000 max) because they are the BEST way to build your personal brand and reach the revenue and lifestyle goals you have.
Aren’t willing to MAKE the time to make this a priority. If you’re approaching this as something that’s a side project or not a priority, it won’t work.
What Will My Time in launchpad Look Like?
Launchpad is a 12 month container, to give you all of the support you need as you create and build your scalable online course. Your path inside the program will be unique to you. Here’s an example of a roadmap to give you an idea of what your time in the program might look like, but keep in mind that it will differ depending on where you come in!
We’ll roll out the red carpet with a 1:1 onboarding call with one of our expert coaches to discuss your custom roadmap. You’ll be warmly welcomed by your fellow participants in the mastermind Facebook group and you’ll join us on bi-weekly calls, too.
Welcome
00
You’ll create your irresistible course outline and offer, and get to work with our Foundation Student Fill Up Formula to validate it with real sales! Using the templates and resources inside the curriculum will make your life easy as you create each piece. We want you to make back your Launchpad investment as quickly as possible, so there’s no messing around!
Month 1
01
Now that you have some foundation students on board, you’ll start building out your course live as you serve your new students and adapt the curriculum to suit their needs, collecting testimonials as you go.
Month 2
02
We'll be focused on a Light Launch to give you a cash injection and valuable data to validate your funnel, and give you the confidence that you have an automated sales system that you can scale and use to both build your audience and make course sales at the same time!
Month 3
03
Month 4
04
Month 5
05
Month 6
06
This timeline is a guide — can you do it faster? OF COURSE! But having a 12 month container for support ensures you are completely supported throughout your entire journey.
It’s Live Launch time, baby! You’ll follow the step-by-step Live Launch process to take your audience from cold to sold in as little as four days using our unique launch formula. Then, it's time to debrief, review and re-group! The data doesn’t lie, so we’ll be diving deep into your stats.
You'll set up your evergreen sales funnel in less than a week, to give you an automated system that brings in sales for you on autopilot. You'll start to build some recurring revenue with your sales to help you phase out your clients, and you'll go into audience growth mode using your funnel as the driver.
You’re gearing up for your official launch with a pre launch runway to build excitement and anticipation as you continue building up your launch list ready for your Live Launch! All the while, we are bringing in leads on autopilot from our evergreen sales funnel so we're not launching to crickets!
07
06
Choose your own adventure! With most of the hard work in setting up assets and creating our course done, it's time to scale in a way that suits your own personal preferences, with all of the support, guidance and resources you need inside the Launchpad program.
Month 7-12
Month 6
It’s Live Launch time, baby! You’ll follow the step-by-step Live Launch process to take your audience from cold to sold in as little as four days using our unique launch formula. Then, it's time to debrief, review and re-group! The data doesn’t lie, so we’ll be diving deep into your stats.
07
"This sounds so good buttttttt…"
"I Don’t Have the Time!"
Launchpad is intentionally a 12 month container to give you PLENTY of white space to build and scale your course.
Personal story: I built my online business from the ground up firstly with a full time corporate job and then with a new baby. Were they ideal circumstances? Not QUITE ;) Would I be where I am now if I DIDN’T just dive in even with a million reasons why it wasn’t the perfect time? Hell to the no.
If you really want this you’ll MAKE the time. Success comes to those who prioritise what they want. That said? You will need to dedicate AT LEAST five hours a week to this. The work doesn't do itself.
"I Don’t Believe In Myself and I’m Wondering… Can I REALLY Do This?"
Launchpad is designed SPECIFICALLY for people like you, who don’t have the answers NOW but who DO have unlocked potential and a burning desire inside of them.
One thing I know for sure? You CAN do this. I did, and I’m no different to you.
The only thing holding you back from the business and life you want is you. Time to get off the sidelines and jump into the arena, friend. You miss 100% of the shots you don’t take.
"I DON'T HAVE A LARGE AUDIENCE (YET)!"
Launchpad is different to other course programs because it focuses heavily on strategies for audience growth, which is crucial to selling your online course no matter what stage you're currently at. Whether you're starting from scratch or you already have a list but you want to generate large volumes of traffic fast to scale up, we have a strategy for you.
With a selection of build, borrow and buy strategies, we can recommend the exact lead generation and personal brand building mix for you and your unique stage of online business. You will build a profitable, sustainable course business and audience at the same time.
"I'M LOOKING FOR PASSIVE INCOME"
Don't apply. This takes work - firstly to build your marketing assets and the course itself, and then to grow your audience on an ongoing basis. Like anything you do for the first time it will feel 'hard'. We're here to support you. The most successful clients in our program are committed, realise nothing worth having comes easy and don't let fear (usually masked in procrastination and/or perfectionism get in their way (we help with that bit).
"I'm NOT TECHY"
That's like saying that you have a business and you're not good at math. Online business and tech are intrinsically connected, and if you wanna be successful? You've either gotta be okay with learning it, or comfortable with paying someone to outsource it.
"I Have Some Questions!"
I'd love to chat to you personally!
Send me a DM over on Instagram and ask me any questions you may have. I want you to be comfortable and nerv-cited (happy nervous and excited!) about your decision to jump in! DM me here: @steviesayssocial on Instagram.
I Already Have a Course, Is This Right For Me?
It’s perfect for you.
The saddest story in the world is the one where the most epic course ever sat on the shelf forever more because its creator didn’t know how to launch and sell it.
Having a course is great - you’ve done the hard yards, and now the (sales) fun begins! This program will show you how to get that baby out into the world and into the hands of the people who need it, or if your course is already successful and you're ready to scale/evergreen it, we'll help you do that too!
I Don’t Have a Course,
Is This Right For Me?
It’s perfect for you.
We’ll show you how to create both a killer course and an irresistible offer (they’re very different things).
We’ll also show you the order to do things in, so that you don’t waste precious time or resources doing things the wrong way around!
Then, we’ll launch and scale it the right way from the very start!
It’s time to build a business that doesn’t rely on waiting for client invoices to pay the bills.
To leverage the tremendous opportunities given to you in this digital age to pull more time, freedom and happiness from your life and business.
And, to make the most of right NOW, when the whole world is actively seeking out opportunities to learn online.
In 12 months, you’ll be SO glad you started today.
apply now
EARNINGS DISCLAIMER.
ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS.
I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.
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