By
Launchpad
A 12 Month Group Coaching Experience to Help You Create, Launch and Scale Your Flagship Online Course.
SWAP Clients FOR Courses:
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You weren’t put on this earth to work crazy hours or do work you don’t love.
Are you a service provider, freelancer, coach or expert ready to stop swapping time for money, package your expertise into a flagship digital course and build a business and a life you don't need an escape from?
Perfect. You're in the right place, then.
Your business is a "success" (... or at least that’s how it looks from the outside).
A fully booked roster of clients.
A reputation for doing good work.
Perhaps even a team.
But can't you shake the nagging feeling that something doesn't feel quite right.
Does this sound familiar?
YOU STARTED YOUR BUSINESS FOR MORE TIME, FREEDOM AND HAPPINESS.
But somewhere along the line, things didn't quite pan out that way.
Here’s the good news...
You're capable AF and have infinite potential, but you're stuck on the client hamster wheel, feel like you've got ten bosses (instead of the one you left your corporate job for!) and you constantly feel like you're one client project away from burn out.
You're at max capacity, but your bank account STILL isn’t reflecting the value you know you provide and the income you desire and deserve to be making.
You've spent too long watching from the sidelines as the online course entrepreneurs you admire crush it online, and you're SO ready to unlock your potential and join them.
You, now:
Where your income isn’t capped by the number of hours in your day or the size of your team.
And where you can package up your expertise and skills into a digital course to impact people at scale (plus do it from anywhere in the world - or at home in your PJ’s!)
You KNOW that you deserve a business where success DOESN'T mean more work, more hours and less time spent with the ones you love.
There's one little problem, though:
You have NO idea where to start.
Is anybody going to buy it? Where do I find people to sell it to?
How do I create
a scalable program that allows me to stop swapping time for dollars?
How do I work out ALL of the moving pieces?
Can't someone just hand me the damn BLUEPRINT and show me the damn way?!
and in less than two years, I quit my corporate job, built an audience of ten of thousands online and created a wildly successful online business selling digital courses.
These days, my driving force is to change lives by allowing others to harness the tremendous opportunities given to us in this digital age to share their knowledge, do what they truly love and pull more time, freedom and happiness from their lives and businesses with an online course.
Hey,
I’m Stevie,
Here’s one thing I know for sure:
Is WIFI, a little strategy and someone to show you the way.
Never, in the history of the world, has there been a better time to leverage your expertise to build a scalable business that doesn’t require you to swap your time for money, or hit an income ceiling.
All you need?
That’s where I come in 👋
By
Launchpad
A 12 Month Group Coaching Program for service providers, freelancers, coaches and experts who are ready to stop swapping time for money and transition into a leveraged online business (or primary revenue stream) focused around a flagship digital course.
A results-driven flagship digital course that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".
A 'Launchpad Light Launch' to validate your offer, avoid wasted time and a failed course launch and get paid to create your course in advance!
IRRESISTIBLE COURSE FRAMEWORK
A staged system for building your audience and attracting leads, customised to where you are at.
Not reliant on slow growth strategies like content marketing or risky Facebook ads when starting out.
An automated selling system that generates leads and make sales on autopilot.
Combined with a streamlined live launch system that can be deployed over and over to maximise profit.
The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course success:
IRRESISTIBLE COURSE
A mouth-watering course and offer that you KNOW sells.
AUDIENCE GROWTH
The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at (which means no expensive Facebook ads when you’re just starting out!)
here's what it looks like —
SALES SYSTEM
A dual selling system that grows your course sustainably and without stress by combining an automated evergreen sales funnel with live launches for "no stress" cash injections.
LEAD ATTRACTION SYSTEM
DUAL SELLING SYSTEM
Key to your online course success? An irresistible personal brand that sets you apart from everyone else in your industry, positions you as the go-to in your space and grows an audience of people that fuels the growth of your business.
A valuable course that delivers real results and gets raving testimonials + an irresistible sales offer that has your ideal students lining up to give you their money = a match made in heaven. We’ll give you the recipe for building it.
Courses don’t sell themselves. You’ll follow my step-by-step Live Launch process to take your audience from cold to sold in a little as four days and execute a killer launch that feels simple and stress free #yougotthis.
The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course success:
IRRESISTIBLE COURSE
A mouth-watering course and offer that you KNOW sells.
Audience Growth
The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at (which means no expensive Facebook ads when you’re just starting out!)
here's what it looks like —
A results-driven flagship digital course that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".
A 'Launchpad Light Launch' to validate your offer, avoid wasted time and a failed course launch and get paid to create your course in advance!
A staged system for building your audience and attracting leads, customised to where you are at.
Not reliant on slow growth strategies like content marketing or risky Facebook ads when starting out.
SALES
SYSTEM
A hybrid selling system that grows your course sustainably and without stress by combining an automated evergreen sales funnel with live launches for "no stress" cash injections.
LEAD ATTRACTION SYSTEM
IRRESISTIBLE COURSE FRAMEWORK
DUAL SELLING SYSTEM
An automated selling system that generates leads and make sales on autopilot.
Combined with a streamlined live launch system that can be deployed over and over to maximise profit.
Wherever you’re at in your online course journey, Launchpad is right for you.
We meet you where you’re at, and help you build and scale with a roadmap customised for your stage.
You’re in a 9 - 5, early in your coaching or service based business and you KNOW that impacting people at scale is the path you want to take.
OR, you're a success in your 1:1 or service business but it’s not leveraged, and you’re ready to create a scalable business or revenue stream online.
You don't have a course or a big audience yet, but you're ready to fast track your way there.
1
You’ve dabbled in low end digital products, or perhaps you’ve even created a flagship digital course but selling it? Well, you haven’t had much luck - either because you didn't have the audience to sell it to, or you didn't have the right selling systems!
You’re ready to diagnose what went wrong, take the work you’ve done so far and channel it into a flagship course launched the RIGHT way for maximum impact and profit.
2
AUDIENCE,
NO COURSE
3
NO COURSE,
NO AUDIENCE
COURSE,
NO AUDIENCE
You have a following, an established personal brand and/or a sizeable email list, and you’re ready to monetise it.
The missing piece?
A digital course that scales your income and allows you to impact your people at scale!
We are so excited to see whether you are a good fit to work with us inside of Launchpad.
The Launchpad Selection Process:
1 — Application
Fill out the application below. There’s no obligation and you have nothing to lose.. so, do it right now! There’s only two main questions so answer them thoughtfully to give yourself the best chance of moving forward.
2 — Assessment
We’ll assess your application based on the answers to the questions you provide and let you know if you’re a good fit for Launchpad. We only accept people we know we can help and that will thrive inside of the program!
3 — Acceptance
If you're accepted, we’ll send you an exclusive invitation to attend a private training where we’ll share the exact, step-by-step Launchpad framework that we use inside the program! You’ll get this 100% for free (huge value!), along with an official invitation to join us inside the program.
YOU HAVE NOTHING TO LOSE BY APPLYING!
APPLY NOW:
You, before launchpad...
stuck
Unsure how to unlock your potential and create a scalable, leveraged income that doesn’t rely on you working more to make more.
Overwhelmed
Spending late nights Googling “how to launch an online course” and feeling like you’re drinking water from a firehose every time you do.
Frustrated
Duct taping random course, launch and audience growth strategies together and wondering why just they aren’t working.
Stalled
Dreaming of a leveraged online course business or revenue stream but feeling stuck in inaction and never finding quite the right time to get started.
Unsupported
Desperately wanting to up level your thinking, stop playing small and do it all with a cheer squad of like-minded business owners behind you... so where the heck are they?
Unknown
Possessing skills and expertise, but not being recognised for it or being known as the go to in your industry... yet.
Your life, after launchpad...
Will it come easy? No. You’ll still need to do the work.
But will it be worth it?
HELL TO THE YES!
Time Freedom...
to do what you want, when you want, without feeling at the mercy of your client’s whim or the next client deadline.
Location Freedom...
to jump on a plane and work from wherever you want, or to spend your days at home in your PJs all while impacting people at scale... the choice is yours!
Lifestyle Freedom…
to live the type of life you started your business for in the first place - doing work you love, making your own unique ding in the universe by impacting people at scale, spending more time with your loved ones and putting yourself first.
financial Freedom..
by getting crystal clear clarity on the math and numbers you need to hit your big goals, plus a step-by-step, here’s exactly how you do it roadmap to get your there. No longer constrained by the hours in your day, the only limit to your income potential is YOU.
The Launchpad experience combines a here's-exactly-how-you-do-it roadmap for creating, launching and scaling your own flagship course with copy paste templates, personal critiques, group coaching, and a curated mastermind-style community of business owners handpicked by me.
During this pilot opening, the Launchpad Curriculum will be dripped out week by week, allowing us to take in your unique needs and requirements and incorporate it into the program.
The Complete Launchpad Curriculum
Depending on where you’re at when you join us, your on ramp will include a mix of some or all of these phases. You can choose the roadmap that is best for you when you join.
Here’s what your roadmap *might* look like.
phase 1
Design.
phase 3
Design an irresistible flagship course, and a sales offer that has people lining up for you to take their money (they're two very different things).
phase 2
Create your digital course or program with a cohort of students already on board and ready to go. Drip it out week by week and take on feedback as you go.
Create.
Evergreen income will allow you to create more space in your schedule to execute on a live launch with no pressure! Execute my step-by-step Live Launch strategy to take your audience from cold to sold in as little as four days.
Evergreen.
Validate.
phase 5
Live Launch.
Most of the hard work is done and you will now have more profit and time on your hands. You can choose to invest some of your profits to test out ads to scale faster, launch every four months, or decide live launching isn't for you and carry on with evergreen! The choice is yours!
phase 6
Scale.
p.s. You should know... We love online courses, of course... but this isn’t one (it’s much, much more). Think of it as the online program equivalent of an all inclusive resort in the Carribean. 🌴
important note —
Execute my signature ‘Light Launch’ to validate your offer with real sales and grow your audience as you do it. If it gets the green light? You're ready to move on to the next step!
ONGOING
Use our staged Audience Accelerator to grow your audience with strategies that suit your current stage - in other words, no slow growth strategies or expensive Facebook ads when you're starting out. Choose the strategy that best fits the stage your course is in and build an audience of people dying to buy your course.
phase 4
Turn your webinar into a simple, automated evergreen funnel so that it makes sales for you on autopilot. Fill your funnel with leads each month using the lead attraction method that best suits your stage of business.
Audience Growth.
Bi-Weekly Group Coaching Calls with Stevie
Get expert support from Stevie. This is a direct line to tap into the experience and expertise of someone who has done it all before you to talk through strategy, challenges and get honest, over the shoulder feedback to support you.
Personal Critique on Your Work
Let Stevie and her team cast a critical eye over every piece of work you submit and give it the 'extra' it needs to REALLY stand out. Personal feedback on everything you do equals unshakable confidence that everything you create is the best it could possibly be.
A Library of Done For You Resources and Templates
Get full access to every template, tool and copy paste resource we use in our own business. Save bucket loads of time and countless hours staring at a blinking cursor on a blank page. Includes copy templates, funnel maps, sales pages, emails, challenge assets, webinar templates, launch strategies... EVERYTHING.
A Curated Community of Fellow Online Business Builders
There comes a time when asking for advice in free Facebook groups and chewing the ear off your clueless non-business friends/partner/mum doesn't cut it anymore. Stop being the smartest person in the room, and start surrounding yourself with other go getters.
Foundation Student Bonuses
When you join Launchpad now, it will be as a Foundation Student. This means that the investment is the lowest it will EVER be, you will receive the most personalised experience (you will be my first testimonials, after all!). IMPORTANT: This is a pre-sale. The program content will be dripped out over the first two months of joining and you will witness the evolution of the program over time, including the addition of coaches, new materials and updates!
Pay in Full Bonus
As a bonus for paying in full, you will receive my best-selling $999USD social selling course, Socials That Sell, included in your enrollment. This Instagram Marketing Framework will complement your audience growth strategies and help you sell more courses!
Launchpad is everything you need to create, launch and scale your profitable online course, build the audience you need to sell it and ultimately?
Create a business and life you don’t need an escape from.
Am I a good fit for this program?
LAUNCHPAD is reserved for people who:
Have a skill or expertise and want to shift to an online course model or revenue stream, OR who already have an online course but don’t know how to scale it up and sales are s-l-o-w.
Have an existing email list or audience (even if it’s small), OR are willing to do the groundwork set out in the program to build one (understanding that results will be influenced by the size of your audience - and specifically, email list, size);
Aren’t afraid of hard work, but only want to do it ONCE.. and then reap the benefits for months and years to come (passive income doesn’t exist, but LEVERAGED income sure does);
Are comfortable creating DIY landing pages, sales pages and other necessary course and launch assets (or are willing to pay to outsource these tasks to someone);
Are driven and committed, realising that nothing worth having comes easy;
Are willing to roll up their sleeves and implement what they learn (success takes WORK); and
Take personal responsibility for their own success, and don’t blame others for their results.
LAUNCHPAD isn’t a good fit for people who:
Aren’t willing and open to follow our proven frameworks and process, and already think they know it all.
Want passive income without doing the work. It doesn’t exist.
Expect overnight results (you’re going to need to be committed for the long run).
Want to create a tiny digital product or membership. We teach flagship online courses because they are the BEST way to build your personal brand and reach the revenue and lifestyle goals you have.
Aren’t willing to MAKE the time to make this a priority. If you’re approaching this as something that’s a side project or not a priority, it won’t work.
What Will My Time in launchpad Look Like?
Launchpad is a 12 month container, to give you all of the support you need as you create and build your scalable online course. Your path inside the program will be unique to you.
Here’s an example of a roadmap to give you an idea of what your time in the program might look like.
We’ll roll out the red carpet on opening week (mid January) with a group onboarding call to get you orientated. You’ll be warmly welcomed by your fellow participants in the mastermind Facebook group and you’ll join us on bi-weekly calls, too.
Welcome
00
You’ll create your irresistible course outline and offer, and get to work with a Light Launch to validate it to make sure that people are lining up to buy! Using the templates and resources inside the curriculum will make your life easy as you create each piece. We want you to make back your Launchpad investment as quickly as possible, so there’s no messing around!
Month 1
01
Now that you have some pilot students from your Light Launch, you’ll start building out your course live as you serve your new students and adapt the curriculum to suit their needs, collecting testimonials as you go.
Month 2
02
We'll be focused on your evergreen sales funnel, and creating an automated system that brings in sales for you on autopilot. You'll start to build some recurring revenue with your sales to allow you to start phasing out your clients.
Month 3
03
You’re gearing up for your official launch with a pre launch runway to build excitement and anticipation as you continue building up your launch list ready for your Live Launch! All the while, we are bringing in leads on autopilot from our evergreen sales funnel so we're not launching to crickets!
Month 4
04
It’s Live Launch time, baby! You’ll follow the step-by-step Live Launch process to take your audience from cold to sold in as little as four days using our unique launch formula. Then, it's time to debrief, review and re-group! The data doesn’t lie, so we’ll be diving deep into your stats.
Month 5
05
Choose your own adventure! With most of the hard work in setting up assets and creating our course done, it's time to scale in a way that suits your own personal preferences, with all of the support, guidance and resources you need inside the Launchpad program.
Month 6-12
06
This timeline is a guide — can you do it faster? OF COURSE! But having a 12 month container for support ensures you are completely supported throughout your entire journey.
STARTS 18 JANuary 2021
"This sounds so good buttttttt…"
"I Don’t Have the Time!"
Launchpad is intentionally a 12 month container to give you PLENTY of white space to build and scale your course, even with other business and life commitments in the mix.
Personal story: I built my online business from the ground up firstly with a full time corporate job and then with a new baby. Were they ideal circumstances? Not QUITE ;) Would I be where I am now if I DIDN’T just dive in even with a million reasons why it wasn’t the perfect time?
Hell to the no.
If you really want this you’ll MAKE the time. Success comes to those who prioritise what they want.
"I Don’t Believe In Myself and I’m Wondering… Can I REALLY Do This?"
Launchpad is designed SPECIFICALLY for people like you, who don’t have the answers NOW but who DO have unlocked potential and a burning desire inside of them.
One thing I know for sure? You CAN do this. I did, and I’m no different to you.
The only thing holding you back from the business and life you want is you. Time to get off the sidelines and jump into the arena, friend. You miss 100% of the shots you don’t take.
"I DON'T HAVE A LARGE AUDIENCE (YET)!"
Launchpad is different to other course programs because it focuses heavily on strategies for audience growth, which is crucial to selling your online course no matter what stage you're currently at. Whether you're starting from scratch or you already have a list but you want to generate large volumes of traffic fast to scale up, we have a strategy for you.
With a selection of build, borrow and buy strategies, we can recommend the exact lead generation and personal brand building mix for you and your unique stage of online business.
"I Have Some Questions!"
I'd love to chat to you personally!
Send me a DM over on Instagram and ask me any questions you may have. I want you to be comfortable and nerv-cited (happy nervous and excited!) about your decision to jump in! DM me here: @steviesayssocial on Instagram.
I Already Have a Course, Is This Right For Me?
It’s perfect for you.
The saddest story in the world is the one where the most epic course ever sat on the shelf forever more because its creator didn’t know how to launch and sell it.
Having a course is great - you’ve done the hard yards, and now the (sales) fun begins!
This program will show you how to get that baby out into the world and into the hands of the people who need it.
I Don’t Have a Course,
Is This Right For Me?
It’s perfect for you.
We’ll show you how to create both a killer course and an irresistible offer (they’re very different things).
We’ll also show you the order to do things in, so that you don’t waste precious time or resources doing things the wrong way around!
Then, we’ll launch and scale it the right way from the very start!
It’s time to build a business that doesn’t rely on waiting for client invoices to pay the bills.
To leverage the tremendous opportunities given to you in this digital age to pull more time, freedom and happiness from your life and business.
And, to make the most of right NOW, when the whole world is actively seeking out opportunities to learn online.
In 12 months, you’ll be SO glad you started today.
apply now
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